How Does Colour Influence Our Decisions?
21st Design Conference with industry leaders focused on colour and its influence on consumer decisions.
Colour physics is a highly interesting thing that influences designers each day. During the working process, it is essential to choose the colour which is more appropriate to fit the particular design.
At Metrics, we concentrate on building powerful brand presences and unique web design solutions. The web design is the first and foremost touch-point for a majority of clients who want their brand come to life. In such a case the colour can matter a lot in making the right decision. It can make or break the sale. It takes about two minutes to make a subliminal assessment. The wrong colour can be a nonreversible mistake considering that 85% of sales are based on colour.