We specialize in search engine optimization to satisfy fresh content algorithms to increase your sales and lead generation.
Keyword research is a practice we use to find and research search terms that your customers enter into search engines. Keywords are related to queries, which users ask in search engines. We will strategically include keywords in your content to appear higher on a search engine results page. Keyword research is a crucial practice in search engine optimization (SEO).
Keyword tracking is how we monitor the position of your website for specific keywords in search engines. This allows us to gather meaningful data and metrics about specific keywords and shows us how well your website ranks for those keywords. Keyword research helps us get you in the first position for each keyword search.
Backlinks are links on your website to another website. Search engines use backlinks as a ranking signal because when one website links to another, they believe the content is relevant. Search engines consider backlinks “votes” for a specific page. Websites with more backlinks generally rank higher in organic search engine results. High-quality backlinks help to increase a site’s ranking position and visibility in search engine results.
Encompass Online Marketing Ltd. also offers support & training. We offer personalized training sessions, step-by-step instructions and video tutorials to help you tame your tech. Some clients want us to build their websites but have the understanding and power to make changes themselves. This is why we offer both one on one or group training, perfect for small business owners who want personal attention but do not have the time to attend a workshop in person. Need more? We will work with you to cover all of our most popular topics including social media marketing, SEO optimization, email management and more!