Google My Business: Why You Need One

Google My Business: Why You Need One

Have you ever heard the expression "If they don't find you on Google, they'll never find you."? The Internet is vast, and it's essential you make it easy for potential customers to find you. One of the most essential places your business should be visible is Google My Business. Google My Business is a free tool to help businesses manage their presence online. It was created to simplify the way businesses manage their online presence so that they can connect with customers like never before. In this article, we'll look at what a Google My Business account can do for you, who should have a Google My Business account and set one up for your business.

The first step in being visible in Google My Business is creating a free listing. This will allow people looking for your business online to find your address, phone number and hours of operation on Google Maps and other search engines like Yahoo! and Bing. Once your Google My Business listing is created, claim ownership of it by verifying that you are authorized to manage your business' information. After your listing has been claimed, it is essential to ensure that all of the information listed on Google My Business remains current and accurate. If there are any changes in how people reach out or contact you about matters regarding your business, like hours of operation, location or even your website, make sure those changes are reflected in your listing. This way, it will be easy for customers to find you when they are looking.

Once you get your Google My Business listing set up, you can add all the important information about your business. This includes hours of operation, address, phone number, website, social media profiles and other essential details like the type of services you provide and the products you sell. You can do this by clicking on "Info" in the left sidebar. Next, you should add photos of your business—both interior shots that show off what it's like inside when someone enters and exterior shots that show how it looks from afar. Click "Photos" in the left sidebar to add these photos. Once you've added all your images to Google My Business, you can add your business's logo. In the "Photos" section, click the "Identity" tab at the top and upload your logo. Your business's information, photos and logo will optimize your listing and make it easy for people to identify you.

Google My Business is a helpful aid that allows you to control your online presence better. When potential customers search for your business on Google, they'll see it prominently in the search results. So what exactly does this mean? If people don't find you when they search for your business name or other relevant keywords, fewer customers find you online. And since 81% of consumers research products online before visiting a store or calling an actual human being, a google my business listing is essential to have. By having a Google My Business Listing, businesses can increase their visibility and search engine optimization across all channels where people are searching, including desktop computers, smartphones and tablets.

An excellent way to attract new customers is through positive, detailed reviews. People tend to trust businesses that have a lot of positive comments and reviews on their pages. There are two main strategies for getting new customer feedback on Google My Business. You can focus on increasing the number of reviews as much as possible in a short period (within a week or two) so that people can see how many positive comments are being added consistently over time; this will encourage them to leave their own! You can also work toward making sure all of your existing customers leave feedback when they have had an experience with your business. Customers can visit your Google My Business listing to leave a review, or you can send them a link directly to the Google My Business review page! You can find this link in the "Home" tab in your listing. Each review builds credibility and authority in Google Search results pages (SERPs). 

Having a Google My Business profile is an excellent way to improve your website's click-through rate. The listing information had your website listed, making it easy for people to find if you don't show up at the top of the search results. Another way to increase click-through rates to your website is to post updates on your Google My Business profile. These posts can be similar to your social media posts, special events and holiday greetings, deals, featured products and blogs! You can link these posts to your website, which will help increase your website's click-through rate and generate more leads!

We all know it's like to send a message that never gets answered. It's frustrating, especially when you have a question about your order or need help with your account. Responding quickly to questions and messages will show customers that you care about them and value their business. And if there is an issue with the order or service, responding quickly gives you a chance to correct the situation before it becomes even more stressful for everyone involved. Google My Business is a great tool to help you connect with customers efficiently and effectively. 

A Google My Business listing is easily one of the best tools you can utilize to help promote your business online. It's free to use, and it allows you can manage your business information, respond to reviews, and add photos and products and services. It's an easy profile to set up, but if you need help, give the experts at Encompass Online Marketing a call! We can help you get your Google My Business listing set up so it is easy for customers to find you when they are looking! Contact us today! We can help get you found.

Written By: Trenton Ross