How Often Should You Publish New Content?

How Often Should You Publish New Content?

We've all heard it before. Content is king! And it's true! Creating quality content helps your business build trust and authority with your audience. Blog posts and social media posts are like doorways to your website. But there can be some confusion regarding how often you should publish new content for your business. No actual rule exists on how often you should be posting because every business is different. Some marketers will say three times daily, and some will say a few times a week, but this can still vary greatly by platform and the type of content you are publishing. So how often should you publish new content? The digital marketing experts at Encompass Online Marketing have put together this helpful guide on the frequency of publishing new content for your business! Read on to learn more!

How Often Should Your Post Content on Social Media?

Social media is one of the best ways to reach and interact with potential customers. The frequency of posting content on social media depends on the platform you use. Posting too often can become a nuisance to your audience, but not posting often enough can make your audience forget you exist. Determining a posting frequency for social media can be tricky, but these tips below can help you figure out what is right for your business.


Did you know more than 89% of businesses use Facebook to promote their brands? A general posting rule for Facebook is that if you have over 10,000 followers, you should post at least twice daily. But for smaller pages, it is recommended to only post once per day. Some research shows that smaller pages get 50% less engagement if they post more than once daily. The type of content you publish also matters. Posting a reel or a video instead of a graphic or an article will have a bigger impact. To determine your Facebook posting schedule, you should test to see what content gets you the most engagement. Once you figure out which content does best, focus on posting more of that type of content and less of the content that gets less engagement.


How often you post content on Instagram will determine how many people see it. It is generally recommended to post one to three times a day. If you post too many times a day, your engagement may start to decrease, and you may lose followers. You should also make sure you are posting quality content to boost user engagement. Remember, it's always better to post quality content once a day than low-quality content several times a day. Creating carousel posts is an excellent way to get more people to engage with your Instagram posts. The more images you have in a post, the more chances there are for people to engage with it. The more people engage with your content, the more Instagram will show them your future posts! So, try to post polished and engaging content on Instagram one to three times a day.


Did you know the average lifetime of a tweet is about 24 minutes? Because of this shorter lifespan, you should try and post five to 10 times a day if you are using Twitter. But you shouldn't tweet for the sake of tweeting. You must have interesting and engaging content. People will get bored if you only post links to your website. You should try and spread out your tweets during working hours to optimize post engagement. There are many scheduling tools like Agorapulse and Hootsuite that you can use to stay consistent, so you don't have to be on Twitter all day. 


LinkedIn is a great platform for networking and expanding your business. To grow your LinkedIn presence, you should create engaging content and post it regularly. Most sources recommend that posting once a day is enough. Since LinkedIn requires a more professional level of content, you shouldn't post memes, pictures, and other things you might post on Facebook or Twitter. Your LinkedIn content should be informational and conversational but not too academic. Posting links to your blog, tips and tricks, and other content with informational value do great on LinkedIn! Just make sure your content isn't too short or too long, and limit your posting to once a day. 


If you use YouTube as a part of your marketing strategy, there are some best practices to follow. The best days to post videos on YouTube are Thursdays and Fridays, between 12:00 PM and 3:00 PM. Most people will upload videos two to three times per week, depending on how much time they have. You should be consistent with your YouTube uploading schedule and make sure your audience knows that schedule. This way, your subscribers will always know when to expect new content from your channel. It is important to note that planning, filming, and editing YouTube videos takes a lot of time. So, if you only have the time to post once a week, that's ok! You should never let your posting frequency jeopardize the quality of your content.


TikTok has grown exponentially over the last few years. It has quickly become one of the best ways to promote your brand. It is recommended to post on TikTok 1 to 4 times a day if you are trying to build your following. Some people post up to 10 times a day, but this can be a bit much when you are starting out. The general rule for posting on TikTok is to post high-quality and engaging content as often as possible! TikTok provides users a personalized mix of content on their For You Page. If you want a better chance of showing up in people's FYP, follow the latest trends and use the most popular sounds and filters! Most brands will get good engagement from posting 1 to 3 times daily, but this is not set in stone. As with other platforms, you should focus on creating high-quality and engaging content instead of focusing on the quantity of content.

How Often Should You Post New Blogs?

Blogs are a great way to offer value to your audience without asking for anything in return. They are also great for improving your SEO! When you start a blog for your business, it is important to set goals for what you want to accomplish. To attract new readers in the early stages, you should try and post as frequently as you can. You also need to ensure you are posting fresh, new content and not writing about the same thing repeatedly. If you post blogs with the same old content over and over, people will lose interest and stop reading. We recommend doing a good amount of research for your blogs. Some good blogging tips are to pick interesting topics people will want to read about, optimize your blogs for keywords, use questions in the title that people may be searching for (we love Answer The Public!) and post them to your google my business profile. Each blog post is an opportunity to attract more people through search engines and increase website traffic and conversion rates! 

But what is the optimal posting frequency for blogs? This will depend on how much time (and possibly money) you are willing to spend on it. Two to three times a week is the recommended frequency, but again this will depend on how much time you have to dedicate to it. Every business will be different. We recommend starting with weekly blogs and going from there! Once you determine how many readers your blog is getting, you can increase frequency from there! But as with publishing other types of content on other platforms, quality is always better than quantity.

Encompass Online Marketing Can Help You Create and Publish New Content.

While your content posting frequency will depend on many factors, what matters most is consistency and engagement. Posting more often doesn't always mean you will meet your marketing goals, so there will be a lot of trial and error to find what works best for your business! If you don't know where to start when it comes to creating and publishing content, we can help! At Encompass Online Marketing Ltd., we offer blog writing and social media content creation and posting services! Our team can create high-quality content for your website or social media profiles and help you develop the online presence you are looking for! Contact us today!

Written By: Trenton Ross