Every industry has its own "secret language," and digital marketing is no different. With new abbreviations being added to the dictionary almost daily, it can be hard to keep track of everything. We previously published a blog that lists some common digital marketing acronyms you should know (you can read it here), but we're back with another list! I know — you can't contain your excitement. If you need a refresher on digital marketing acronyms or are new to this world and need some help understanding the lingo, don't fret! Here is our list of more digital marketing acronyms you should know.
Bounce Rate (BR) refers to the percentage of visitors who leave a website after visiting only one page. The higher the bounce rate, the less likely it is that users will engage with your content. A high bounce rate can indicate that users are not interested in your site's offerings or they did not find what they are looking for on your website. If you have a low bounce rate, users quickly found what they were looking for and did not need to click around to find more relevant information. Bounce rates are one of the most important metrics to track because they indicate how well-trafficked parts of your site are and where users spend their time visiting it.
A Call To Action (CTA) is a request for a response. It's the part of your website or marketing material (social media posts, e-mails) that asks people to take an action (ideally, make a purchase). It's often described as an "action button," but that's a bit misleading since you can use any graphic element to help you get your message across. A strong call to action has several qualities: it acts as a visual focal point on the page, conveys urgency or importance, and clearly communicates what needs to be done next.
Business to Business (B2B) is a type of marketing focused on the needs of businesses rather than consumers. It's an important concept for companies that sell to other businesses because it means they can't rely on consumer-focused strategies like advertisements or marketing through social media channels. Instead, B2B marketers use tools like direct mail and e-mail campaigns to reach out to potential customers.
Business to Customer (B2C) is a type of marketing focused on selling products or services directly to consumers. The idea behind B2C is that a company wants to sell a specific product or service to the public instead of other businesses. B2C marketing is most commonly done through advertisements like television, billboards, websites, magazines and newspapers, social media posts—you name it!
Click Through Rate (CTR) is a metric that measures how many people click on your ad when it appears in their social media feed or search results. It's calculated by dividing the number of clicks your ad gets by the number of times it shows up in social media or search results. CTR is one of the most essential metrics for digital marketers because it measures how well your ads perform. The higher your CTR, the more likely it is that people are engaging with your ads. This is important because it means they are interested in what you have to offer.
Search Engine Ranking (SER) measures the popularity of a website or webpage. SER indicates how high a page is ranked for particular keywords in search engines. SER is calculated based on factors like the number of backlinks to your website and the number of indexed pages on your website. These two factors determine how many people will find your content through search engines, which leads to more traffic and, hopefully, more conversions!
A Conversion Rate (CR) measures the number of people who complete a task or action on your website. A high conversion rate means that many people are completing the desired action on your site (such as making a purchase or signing up for an e-mail list), while a low conversion rate indicates that not enough people are taking these actions. Conversion rates are calculated by dividing the number of conversions by the total number of page views. So if you have 10,000 pageviews and 100 conversions, then your conversion rate is 10%.
Customer Experience (CX) is about delivering a seamless, consistent and personalized customer experience across all channels. It's the sum of all interactions with the brand. While it may seem straightforward, many moving parts go into creating an outstanding customer experience—and it's not just about being friendly or helpful to customers. It's also about meeting and exceeding expectations.
Conversion Rate Optimization (CRO) is the process of improving your website's conversion rate by testing different elements on your site to see what works best. CRO can be applied to any business, but it typically refers to digital marketing. CRO helps you understand how users interact with your website and what they do when they get there so that you can improve their experience and increase their chances of making a purchase or completing another desired action.
A Marketing Automation Platform (MAP) is a piece of software that allows you to automate your marketing efforts, manage your digital marketing campaigns and track performance. Marketing automation aims to make it easier for your company to communicate with customers, track their behaviour and needs, and target them with relevant, personalized messages.
Encompass Online Marketing is Here For Your Digital Marketing Needs
If you're trying to get into digital marketing or have been working in the field for a while, these acronyms will help you stay on top of your game. While it might seem overwhelming at first glance, try not to let the alphabet soup get too thick. After all, knowing what each term means will go a long way toward helping you succeed with your campaigns. At Encompass Online Marketing Ltd., we can help with all aspects of your digital marketing. SEO, SEM, PPC, SMM, CRM, we do it all! Contact us today for all your digital marketing needs!
Written By: Trenton Ross