The CAKE Method
Do you want to run a successful marketing campaign? Do you want to know how to increase your sales conversion rate? We have the perfect way to do it! The CAKE Method! The CAKE Method is a strategy used in copywriting to increase sales conversion by making it easier for potential customers to take action on their desired outcome—buying something or simply engaging with an exciting advertisement. So what goes into making the CAKE Method work? Let's talk about it!
What is the CAKE Method?
The CAKE method is a marketing strategy that allows you to increase your conversions. It's easy to implement, and its benefits are clear. The CAKE method stands for "Call to action," "Agitate the pain point," "Know your audience," and "Engage ." The CAKE Method is an easy way to create engaging content that will attract your target audience and help boost your sales conversions! It's all about creating content that people want to interact with. By using this method in your marketing strategy, you will be able to engage with your audience more emotionally while also telling them how your product or service can help solve their problem!
C- Call to Action
A call to action (CTA) is the phrase or words that encourage visitors to take action. For example: "Get a free quote," "Download the e-book," or "Subscribe to newsletter." A call-to-action aims to get people interested in your product or service and take the next step. It can be used on any web page, blog or social media post and written in various ways depending on what you are promoting. CTA's should answer three essential questions: What? Why? And How? A good call-to-action will tell readers what they should do next—whether that's signing up for an email list or buying something from an eCommerce store.
A- Agitate the Pain Point
A pain point is a specific area of frustration in your target audience's life. They are problems your audience is experiencing but isn't yet aware of how to solve. You need to identify your audience's pain points before you can help them solve them. Ask yourself: What problem do they have? What keeps them up at night? Where do they feel stuck? What pain point they're not even aware of yet (and could be)? What would be my biggest frustration if I were in their shoes right now? Identifying customer pain points will help you start thinking about the solution to their problem in terms of the benefits people will get from using your product or service instead of focusing on the features of an existing product or service that don't work well enough right now.
K- Know Your Audience
Knowing your audience is essential. It's one of the critical components of any great marketing strategy and is essential to creating a message that resonates with them. Knowing your audience will not only help you create a marketing message that converts them into customers but also one that engages them. This ties in with agitating the pain point. If you know your market, what the problem customers need to solve and what they are trying to accomplish, you will be more successful in your marketing campaigns.
E- Engaging Tone/ Image
You can engage your audience with a friendly tone and an image that will catch the eye. Make sure it is relevant to your product or service and your target audience. Suppose you are selling dog toys. You might use a picture of two dogs playing with one another because this communicates what your product does. You could also use an image of a group of people having fun with their dogs and some other images from nature (e.g., trees) since these are all things that people like about having pets in their lives (i.e., they strengthen bonds between us). Engaging your audience is arguably the most important step in the cake method. If potential customers don't feel like your content is relevant to them, they won't engage with your campaign.
Creating a successful and engaging marketing campaign doesn't have to be complicated. It really is like baking a cake! If you're not sure where to begin, you're in luck! At Encompass Online Marketing Ltd., we specialize in marketing campaigns and love using the CAKE method! Contact us for your digital marketing needs!
Written By: Trenton Ross