Your website is arguably one of the most important parts of your business. It is usually the first thing potential customers find when looking for you. If your website is boring or outdated (or you don't have one at all), people will be less likely to want to do business with you. Did you know there are more than 2 billion websites on the internet? With more consumers than ever using the internet to research and buy products, you need to ensure your website can convert visitors into customers. If you don't know where to start, you're in luck! The website design experts at Encompass Online Marketing have put together a list of tips to make your website stand out from the crowd! If you're looking for some great tips on attracting more customers and keeping them, read on to learn more!
Pick The Best Design
Picking the best website design for your business is essential to converting customers. It only takes someone half a second to form a first impression of your website. Within that time, they have already decided whether they will stay or leave. The first impression is usually based on how the homepage looks and how easy it is for customers to find what they need on your site. If you want to give people an experience that makes them want to come back, then you need to ensure that everything is easy to find but also inviting and enticing. With so many options when it comes to website design, it can be overwhelming to find the best fit for your business. A great way to get started is by asking yourself a few questions, such as:
- What is the most important thing I want my website to showcase about my business?
- Does my website need an e-commerce feature?
- What is my budget?
- Who is my target audience?
Once you have the answers to these questions, it will be much easier to convey to your website designer what you are looking for. A good web designer (like Encompass Online Marketing!) will know how to design a website for your business that is easy for users to navigate and understand while being aesthetically pleasing with an appealing colour scheme and layout. This will help people find what they're looking for quickly and easily and allow you to convert more visitors!
Focus on User Experience
A great user experience is essential for any business to succeed in today's digital world. The days of creating a website that looks pretty and hoping for the best are over. Today's customers are smarter, more tech-savvy and have high expectations of their website experiences. User experience (UX) is a term used to describe how easy it is for someone to use your website. It encompasses everything from the design and layout of your website to the language used. A good user experience can mean the difference between retaining customers and losing them forever, so it's important to focus on improving this aspect of your business as much as possible. Your website needs to load quickly, be easy to navigate, be responsive on all devices and be accessible for everyone.
Page Loading Speed: If someone comes to your website and it doesn't load within 1-2 seconds, they will leave. Make sure you don't have too many pictures, videos or moving elements, as these can all slow down the page loading speed.
Easy Navigation: People will leave your website if they can't find what they are looking for in 10-20 seconds. Make sure your menu bar has all of your products or services clearly labelled and linked correctly, so it is easy for customers to find what they are looking for.
Accessibility: Website accessibility ensures your site can be viewed and used by everyone, including people with disabilities and impairments. There are many ways to make your website accessible for all, such as adding alt text to images, providing transcripts for audio or video content, and using clear and concise language.
Responsive Design: If your website isn't responsive across all devices, you will lose customers. 85% of search traffic comes from mobile devices; this alone is reason enough to have a responsive website design!
Make Sure Each Page Has A Clear Focus
Each page on your website should tell visitors what action you want them to take. We call this a "call to action." Do you want visitors to make a purchase? Call and schedule an appointment? Sign up for your newsletter or email marketing list? Whatever it is you want them to do, make your call to action clear on each page, so you don't risk losing potential customers. You can do this by pulling focus to headings by using catchy phrases or creating call-to-action buttons with an eye-catching colour that will entice them to take the desired action. This will make it clear what you want them to do and help you convert more visitors into customers!
Create Quality Content
You know that they say content is king! Your website should be an online space that features quality and informative content. Information that is clear, concise and easy to understand will set you apart from your competitors and position you as an authority in your industry. Quality content will also help with your SEO! If you can prove to Google that you know what you're talking about, you have a much better chance of being higher in the search results. Blogs are a great way to create informative, quality content that satisfies SEO. Both search engines and people will find them valuable. Blogs are a great way to target specific keywords for your industry that other pages on your website may not highlight. They are also a simple and effective way to update your customers and potential customers on new products and services you provide!
Keep Your Branding Consistent
You probably know how important branding is for your business, and the same goes for your website. From the colours to the design style to your logo, your website must represent your brand completely. Keeping your branding consistent will improve your business's recognition, create trust with your customers and help increase conversion rates! Consistency is key in ensuring customers and potential customers can easily identify your business.
Encompass Online Marketing Can Make Your Website Stand Out
Your website is one part of your business you don't want to overlook. If you are looking for a website that will make your business stand out in the crowded digital landscape, we can help! At Encompass Online Marketing Ltd., we specialize in high-quality website design that will help you convert more customers! Whether you need an update or a complete redesign, we are up to the challenge! Contact us today!
Written By: Trenton Ross