What is a Sales Funnel and Why Do You Need One?

What is a Sales Funnel and Why Do You Need One?

Let's say you have a business and want to grow it. You might be tempted to spend all your time promoting yourself or your product, but you need to know about sales funnels before you do. Sales funnels are vital to any marketing strategy because they help businesses reach their goals. A sales funnel is a proven way to bring customers through your business, one step at a time. It outlines the steps you want each customer to take and how they can do that on your website. Sales funnels are an excellent tool for any business owner who wants to drive more traffic, build trust with their audience, and ultimately increase revenue over time. This guide will explain sales funnels and why they're so important! Keep reading to learn about sales funnels!

What is a Sales Funnel? 

A sales funnel is a process that helps you turn your leads into customers. It's an excellent marketing strategy that gets people to purchase your products or services. Sales funnels can be used in both online and offline businesses, but they work exceptionally well for digital companies because they help you gather more data about your audience and use it to target them with more relevant content. The idea is that when someone visits your website or sees your ad or social media post, they'll click on it because it's relevant to them and what they need. 

The sales funnel (also known as the buyer's journey) is usually represented by three stages. TOFU (top of the funnel/ awareness), MOFU (middle of the funnel/ interest), BOFU (bottom of the funnel/ decision & action). The main thing to keep in mind is that the customer journey isn't a linear process. It's more like a funnel, with different stages at which customers can enter or exit the process. The goal is to guide them through each stage by providing valuable content and information on your website and social media channels.

The Stages of a Sales Funnel

The sales funnel has three main stages: top of the funnel (TOFU), middle of the funnel (MOFU), and bottom of the funnel (BOFU). Each stage has its own set of goals, so it's essential to define clear objectives for each one.

  1. TOFU - The top of the funnel refers to leads just starting their research on your product or service. This step is all about creating awareness for your product or service. Potential customers have heard about it and are looking for more information. This might include people researching specific topics online or visiting your website while searching for information about what you offer.
  1. MOFU - The middle of the funnel refers to leads that have made it through some level of research but haven't yet invested time in learning more about you. This stage is about creating interest in your product or service. It's crucial that you provide value to customers at this stage, which can be done in a variety of ways, such as providing information they need to make an informed decision, creating educational content that will help them solve problems they face and solve their pain points with valuable tips, tricks, and hacks!
  1. BOFU - The bottom of the funnel is where you are trying to get your customers to buy. In many cases, this is caused by urgency or scarcity—such as a sale or limited-time offer (LTO). The main goal of this stage is to get your visitor to make a decision that will lead them to take action. This could be as simple as asking for their email address in exchange for a discount code or something more complex like getting them to visit your eCommerce store and make an actual purchase.

How A Sales Funnel Can Help Your Business

A sales funnel can help build trust and credibility with your audience, which is essential to making a sale. It is also a great tool to help you understand your customer's journey. A sales funnel helps you understand where your customers are in the buying process and how to convert them into buyers. It can also help you get more customers by understanding where they're coming from, what they're looking for, and why they're not converting into buyers yet. A sales funnel is an essential tool to help you grow your business. It will help you attract new customers and convert them into loyal customers.

If you're selling something, there is no doubt that someone will come in contact with it at some point. This could be through advertising on social media or even just word of mouth (WOM), but it all starts somewhere! Once this happens, they must be convinced that your offering will help them solve their problem. A sales funnel is also a great way to track the results of your marketing efforts. You can see which pieces of content are working and adjust your strategy accordingly. If you're trying to find new customers or build relationships with existing ones, a sales funnel will help you do that. The key is ensuring your sales funnel is well-structured and easy for people to follow. You don't want your prospects getting lost along the way.

How to Create a Sales Funnel

There are many ways to create a sales funnel. One of the easiest ways is to create a landing page for your website. This page should contain key information about your offering, including its features and benefits. You should also include a call-to-action that asks visitors to sign up for more information or purchase. Once they've signed up, you can send them an email with additional details about your product/service and links to more content (videos, whitepapers). Don't forget to follow up with these prospects via email once again, focusing on how their lives will be improved by using what you offer. The best way to create a sales funnel is to start with your end goal. What do you want people to do when they reach the bottom of your funnel? Do you want them to fill out a form? Make a purchase? Sign up for an email list? Whatever it is, make sure it's clear and concise. Then work backwards so that each step logically leads to the next one. If you're not sure how to create a sales funnel, Encompass Online Marketing Ltd. can help! 

Encompass Online Marketing Ltd. Can Help You Create a Sales Funnel

So, now that you know what a sales funnel is and why it's essential, the next step is to create one for your business. It doesn't have to be complicated; it should be simple! The important thing is that you start somewhere and keep going until you reach your goals. If you need help creating a sales funnel, Encompass Online Marketing Ltd. can help! Our team will help you create a sales funnel that will attract more customers, drive sales, and increase revenue. We're experts at creating high-converting landing pages and lead generation forms that will make it easy for your website visitors to take action! Contact us today!

Written by: Trenton Ross